Your program’s brand is an important element of the recognition experience for employees. It helps express your program goals, reflects your company and employer brand, and represents the impact of giving and receiving recognition. Elements in building your recognition program brand include the program name, a tagline (if you choose), the names of individual award levels, the program logo or text treatment, and the color scheme, imagery, and icons used in the site design.

In this section, we’ll focus on program name, award names, and components that make up your program website.