It’s vital that employees feel informed about companywide news, initiatives, benefits, strategic business developments, operations, and more. When employees are communicated with effectively, they feel like a valued part of the company and typically have stronger brand advocacy. Though busy with individual, day-to-day work, employees want to know the big things that are happening, learn about fellow employees and departments, and see how company culture is being fostered. This is the purpose of internal communications. And communicating about your recognition program is a perfect opportunity for news employees can get excited about.

So, where to start? What are the essentials to executing good internal communications?

We’re sharing some communications planning best practices and tips (for any initiative, including your recognition program!) to help you get started.